Q. What is the difference between Regular Clorox and Clorox UltimateCare Bleach?

A. Clorox® Regular-Bleach has a higher bleach concentration, a special polymer for removing specific metals to help provide the whitest whites and is a registered EPA disinfectant for laundry and hard non-porous household surfaces. Clorox® UltimateCare Bleach has a special thickening system, lower bleach actives (so it's gentle enough to pour directly on stains), and has a great Soft Cotton scent.